The Privacy and Electronic Communications (EC Directive) Regulations 2003 regulate direct electronic marketing in the UK. This EU-based legislation must be read in conjunction with data protection law, which regulates the use of personal data (which can include email addresses). The two bodies of law are not always consistent.

• 10 Things Webmasters Should Know About ... Email Marketing - Our guide for webmasters.
• The Privacy and Electronic Communications (EC Directive) Regulations 2003
• Email marketing - staying on the right side of the law - An introductory guide from Startups.co.uk.
• The Privacy and Electronic Communications Act - An introductory guide from Startups.co.uk (to the Regulations, as there is no such thing as the Privacy and Electronic Communications Act).
• Direct Marketing Association - The DMA website.
• Marketinglaw.co.uk - Over 1000 pages of marketing law resources from UK law firm Osborne Clarke.
• ASA - The website of the Advertising Standards Authority.
• ADLAW by Request - An online advertising law newsletter from international law firm Reed Smith, with a focus on US advertising law.

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